Demi Lovato Is the New Face of NYC New York Color Cosmetics

One way beauty brands get our attention is by signing big-name celebrities and gorgeous models to front their wares. For the stars, you haven't made it big until you've got a major beauty campaign under your belt complete with magazine ads, television commercials, and billboards.

Some celebrities start with just one deal, but then the total It girls sign on for hair, fragrance, makeup, and skin care contracts (they can't help that they're in high demand). We've kept a running list of all the new announcements in 2014, just in case you couldn't keep up.